Advertisers know that many of their target markets and consumers are going mobile. What this means is that advertising is starting to creep its way into our mobile phones and apps that we access. I found an article on Bits blog called, “In the Age of the Smartphone, Ads Go Mobile.” Many ads are getting smart about their consumers and have set algorithms for what people are searching online. Ads are customized depending on what you are searching and what website pages you are visiting.
Many people and consumers find this creepy and an infringement on their privacy. I can sympathize and understand where many are coming from with this. I find it creepy that even Facebook has ads that are customized to my interest. It seems as though my computer is watching me and knows way too much than what I am comfortable with. Although I may find this creepy, the PR side comes out in me and I think this idea will make my job easier. Why not have something out there telling me who my target audiences are and where they are going on the internet and what they are searching. It does seem very invasive, but at the same time, helpful. I personally believe that this just goes along with the game of technology. It used to be that the most effective way for advertisers to reach their audiences was in a newspaper- people now are not ready the newspaper so advertisers have to go to different lengths to reach out to people.
What do you think? Do you think that this form of advertising is too invasive and “nosey”? I would love to hear your opinions!
Alright folks, I know this blog is supposed to be centered around technology and relating it back to public relations. I wanted to write something a bit different this time because it is definitely relevant to me and to all of those graduating seniors out there. I came across an article on Inc. called, “8 Old-School Rules for Gen. Y.” This article basically goes over all of the do’s and don’ts when in the work environment. Personally, these suggestions were nothing new to me and I was quite astonished that some of these rules have to be reiterated to people. These rules included, sticking to commitments and promises, don’t flaunt about your fancy degree or use school experience as examples or even something just as simply as showing up to work at a decent time.
One example that stuck out to me and what I would like to talk about is the “details matter” suggestion. I would just like to stress how important that is when working but especially at your first job. If you are a new graduate and make sloppy mistakes, that is going to show people that you don’t care and are not thinking actively to take the time and effort to make something perfect.
In my public relations classes, my professors are constantly pushing for their students to turn in perfect work. This means no spelling errors and grammar errors. I will admit, I am only human and I will make mistakes however, I like to treat my schoolwork like a PR person would treat a client. It is important to hold oneself to a high standard and this means turning in quality and error-free work. The point of this blog post, or what I hope my readers to take away from this is that it is important to not only abide by these rules when in the professional world, but also even with school work. Treat your school work like a business would treat their customer.
For those of you approaching graduation or even have a couple years till graduation, this article is a great reference. I read on USA Today, an article called, “The Intern Queen, Internships Are No Longer Optional.” A college student named Lauren Berger created a site called Intern Queen. Berger said, “With over 70% of college students participating in internships prior to graduation, current undergraduates need to be completing at least 2-3 internships in their undergraduate careers just to stay competitive…” I agree with this completely. Even a decade ago, internships were seen as supplementary to a college education and tended to help a person out in the long run, but it certainly is not anything like it is today. Nowadays, with such competitive markets, it is vital that college students pursue at minimum two internships in their field of study.
Internships are great because you gain great real life experience. It is very applied experience and not something that you get out of a textbook. Not only does it teach you just about working in your desired field, it teaches you to work with other people of all different types of personalities, age and experience level. During my internships, I loved working with both people that were 20 years older than me but it was also fun to work with someone that is just four years older. You get to know how they work and what is the best way to please them and converse with them. Internships also allow you to network, and in PR we are constantly trying to network! In my internship as a marketing and PR intern, I got to meet those in another PR agency and that lead me to my second internship in PR. I am the first person to admit it and that is I am really bad at taking tests, but where I excel is doing projects and presenting material and even researching. What I enjoyed about working is that it was not a test in the fact that either A, B or C is correct, the real test was if I could do an assignment correctly and present in a way to management to make a project appealing – and I think I am pretty good at that!
Like I said, Internships are great and they really are of value to a college student’s professional life. I would recommend clicking here to read this article further!
I found an article on Business Insurance called, “Take steps to reduce losses from cyber risk: RMS panel.” 2011 has been a year of many data breaches by financial institutions, healthcare facilities and even universities. More and more people are experiencing identity fraud. This is not only a serious matter for customers and client members of the company experiencing a data breach, but this is a very serious issue for companies. According to Matt Dunning, the author, he said PR plays a big role when a company experiences a data breach. It is highly important that companies place a strong emphasis on PR because the situation could spiral out of control and companies can ultimately ruin their reputation.
I think this article has an interesting perspective, particularly with this crisis. When a company experiences a data breach, PR would not come to mind. I would think the company would first deal with those affected. However, a PR professional would be key for a crisis situation like this. They are the best when it comes to communicating to key audiences. A PR professional is going to know what key messages should be said and how a company should go about dealing with this problem while being sensitive to people’s feelings. During a data breach, those affected, are going to be worried that their identity has been stolen and what this means for them. A company should consult a public relations professional before doing ANYTHING! I really enjoyed this article because it really shows how important PR can be for a business. I think people tend to think that PR is not important and not a necessity for a company. However, a company’s reputation can make or break it.
CEOs, in many instances, are the face of a company. They are leaders and have the typically create the vibe and personality of a company. This is why it is important for CEOs and those in leadership positions at a company to be as authentic as possible. On Marketing Profs blog, I discovered an article called, “CEO Communications: Five Phrases That Signal ‘BS.'” This article discussed how important it is for a CEO to be real and authentic. The article gave some examples of what bloggers agreed on that CEOs who exhibit these traits are not authentic: lack of courage, failure to engage in unscripted “give and take” and failure to acknowledge and discuss their company’s challenges.
I think all of those traits do indicate a poor leader especially not being transparent in the company’s challenges. In PR, we are always for being as transparent and honest as possible. If a CEO hides information and bad news comes out later, employees will feel mislead and unimportant. In PR, my professors talk about how crucial it is for a CEO to get out of his or her ivory tower and start interacting with all employees. Herb Kelleher, former CEO of Southwest Airlines, was a true advocate of this. He would sit and eat lunch with all of his employees. In PR, we always want the brand we are representing to be personable and open to all discussion. Although he was not a PR professional, I believe Herb Kelleher is a prime example of leader who is behind his company and wants to ultimately build trust. Because his employees were happy, consumers felt good flying with Southwest because it was clear that this company is ethical and employees were treated well. CEOs really have the power to make or break a company. If employees are not happy or if the company seems to be shady and hide information, that is going to be obvious. A PR professional can help a CEO build his reputation and create a more positive image, which will ultimately affect the company.
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I found a very interesting blog called Tech PR Review and I think it ties in nicely to the theme of my blog. There was an article called “Do You Need Tech PR?” Many companies, especially tech companies, struggle implementing PR because they tend to think there is no need for it. On the post, there was a very comical flow chart that basically gave every scenario and would any answer lead to, YES, you need PR for your company!
Public Relations is a great tool for any company. Not only does it build brand recognition, it connects the business with its audience and builds trust… now who wouldn’t want that for their company? I have heard that people working for a tech company believe that if you have a great product, then people will naturally flock to your company. I do not believe that at all. A company could have the best and most cutting edge product out in the market, but if there is no brand awareness and marketing then very few people will use your product. Why do you think Apple is so successful? They are a perfect example of someone using PR and marketing correctly. From their hip vibe that they create to their upbeat commercials, Apple has become a leading company in consumer technology. They know exactly how to utilize marketing and PR techniques to build trust and communicate to their audience. They have tuned into what their audience looks for in a product and that builds trust.
PR as of late, has really taken off. Before it was seen as more a commodity and not necessary in all cases. Companies are becoming bigger and going global. PR is a great tool to build a company’s brand and also connect with consumers. This is why your company needs PR if it wants to grow!
It seems as though everyone is on social media sites, whether it be your grandmother, co-workers and even your boss. Social media is how we connect and stay in contact. However, there are times and places where using these different social media channels is inappropriate. As a society, we have also become very comfortable sharing everything about our lives to strangers. In tribehr blog, I read an article called “How can social software get your fired?” Many companies are not only screening potential candidates to work for their company, they are also looking at what their current employees are saying and talking about. This may seem like an infringement on one’s privacy, but it’s simply reality.
I see many of my friends post statuses indicating they are at work and on Facebook or Twitter. I also see a large majority of my friends post inappropriate pictures and status updates. How I like to treat my social media use is I think of it as though I am my own PR professional and treat my social media channels my “clients”. I would not want to put my “client” in jeopardy or in negative light. I am very selective as to what information I put out on the internet but I do want potential employers to get a sense of who I am and what my likes and interests are. For example, I try to make my profile pictures tell a story about who I am. If a future employer is looking at my pictures, I would like them to a sense that I love horseback riding, swimming, and love the outdoors- but I keep it clean. I think of myself as my own brand and it is important that I keep a positive image.
Many tend to forget that the internet is not writing in pencil, it is written in ink. You will never be able to completely cover your internet footprints. My mom always said, “If you don’t feel comfortable writing something up in the clouds, then don’t share it on the internet.” Anyone can access this information and even strangers can know the most personal details about someone’s life. The fact that future employers can look at your profile just shows how careful everyone should be in sharing their information. Treat your social media channels like a public relations professional would treat their client. You want to build a positive image and create a positive impact on someone viewing your profile.